Showbox for Mc Laren at the Hockenheimring at the Dörr Group Days 2025
ML DESIGN designs the public premiere of the W1 together with McLaren
Alongside the legendary F1 and P1 models, the brand new McLaren W1 celebrated its first public presentation at the Dörr Group Day at the Hockenheimring, marking the new super sports car from McLaren. In a dynamically designed box, created in collaboration with Klaus Trommer, the W1 met a stage that visually reflects its performance DNA.
We fully equipped the garage - from the floor and the printed walls to the audio, lighting and screen for the launch video. In particular, the specially designed floor and our integrated overhead lighting system set the scene perfectly for the vehicle and created an intense brand experience.
A great appearance that combines technology, design and emotion.
Special features
- First presentation of the new McLaren W1 as part of the Dörr Group Day at the Hockenheimring
- Staging in the direct vicinity of the F1 and P1 models
- Room concept and design in collaboration with Klaus Trommer
- Individually printed wall surfaces and specially developed floor covering
- Tailor-made overhead lighting system for optimum vehicle staging
- Precisely coordinated audio, lighting and media technology for the launch (film)
Our services
- Concept and design
- 3D planning and visualization
- Equipping the box from floor to ceiling
- Production of all graphic and structural elements
- Technical implementation of audio, lighting and media
- Logistics as well as assembly and dismantling on site
