Showbox for McLaren at the Hockenheimring in conjunction with the Dörr Group Days 2024

Under the motto “Ayrton Senna,” we designed a showbox dedicated to the exceptional driver on the occasion of the 30th anniversary of his last race in Imola in 1994.
The focus was on the McLaren Senna on display, whose striking color design characterized the entire box.

A special highlight was the fully printed photo floor, whose design seamlessly transitioned into the walls, creating an immersive spatial character. The staging was complemented by a picture gallery of Ayrton Senna, which added extra depth and dynamism to the space with 3D elements.

Special features

• Photo floor that echoes the stripes on the wall
• Senna picture gallery
• 3D elements

Our services

• 3D planning and visualization
• production
• logistics
• Assembly and dismantling

Concept and design by Klaus Trommer.