Mc Laren

Showbox for McLaren at the Hockenheimring during the Dörr Group Days 2023

To mark the 60th anniversary of the McLaren brand – founded in 1963 by Bruce McLaren – a custom-made showbox was created that visually reflected the anniversary in its design.

The design, created in collaboration with Klaus Trommer, combined historical references with a future-oriented brand presentation.

Continuous fabric graphics on the side walls of the box characterized the interior, while spacious outdoor platforms with integrated lighting and a roof extended the presentation to the outside.
A self-rotating platform showcased the McLaren 750S and made it possible to experience it from every perspective.

McLaren received a turnkey solution: from 3D planning and visualization to production and logistics to complete assembly and disassembly. The box (including flooring) was fully equipped for both indoor presentation and outdoor use and was ready for immediate use.