Showbox for Schaeffler DTM Electric – The possible future of fully electric motorsport 

As part of Schaeffler's ambitious DTM Electric project – a fully electric show concept for the DTM – we were tasked with designing and implementing the mobile show installation.

For the first demonstration runs of the 1200 hp show car on the race track, well-known drivers such as Sophia Flörsch, Daniel Abt, and Timo Scheider took the wheel and demonstrated the potential that electric racing could have in the future.

Our services included the complete implementation of the agency planning, 3D planning and construction, and the production of the striking DTM illuminated letters. In addition, we implemented the ML partition wall system with foiling and branding, coordinated the motorized turntable for the vehicle, and took care of all logistical processes.

The construction of the PVC floor, partition wall systems, and a truss system with integrated lighting and cladding was also part of our remit.