Geneva International Motor Show – Gumpert
Customer: Gumpert Sportwagenmanufaktur GmbH
Location: Genfer Automobilsalon, Schweiz
Gumpert Apollo. Exquisite design, unbridled power, multiple speed records – a race-ready vehicle that is also road legal. A contrast that has no equal in its determination not to compromise. And this is exactly what went into the brand image. The summarization: black and white. Center stage: the vehicles. Presented in front of a custom-developed, dynamically organic multimedia wall.
With their coherent overall concept, ML DESIGN and SchleeGleixner Designbüro succeeded in their bid against various other agencies. And the exhibition booth left behind a lasting impression. In addition to a great reception by the public and media presence, the exhibition booth was awarded the first prize for the best brand image at the 2010 Geneva International Motor Show in the “under 200 m²” category.
Services at a glance:
- Exhibition / architectural concept
- Exhibition construction
- Logistics
- Booth storage
- Various special structures
- Audiovisual technology
